How to Utilize Instagram to Market a Realty Listing


Instagram’s easy platform and focus on pictures makes it the best app for real estate representatives to share their listings. However, representatives who aren’t knowledgeable about the platform might unknown what type of photos to publish. Just posting a photo of your listing with the address and a description isn’t getting much attention. You need to produce a story around the listing and share multiple pictures to inform that story.

The simplest way to begin “Instagramming” your listings is to use Instagram throughout an open house. Below are 7 different pictures you can take to produce and share your open house story.

Start with a selfie

A “selfie” is a picture that you take of yourself. Take a selfie in your vehicle, in front of the indication or by the front door. Caption it with something like “Excited to host an open house at 12345 Main Street.”

Your favorite room

Take an image of your preferred room in your house. In the caption, get your followers to picture life in that room. For example, if your preferred room is the restroom with the huge soaking tub, state something like “Can you imagine coming home from a hard day’s work and getting to take in this tub? Marvelous!”

Your preferred outdoor function

Photograph your favorite outdoors area. Once again, get your fans to imagine themselves living there. “Take a look at this built in BARBEQUE. Would you enjoy to host summertime BBQs at this house?”

Offer a shoutout to other representatives

A shoutout is a social networks referral. If a realty agent you know comes over your house with clients, snap an image with them and offer them a shoutout in the caption (be sure to use their Instagram deal with if they have one.) Your caption could check out something like this “Look who dropped in my open house today! Thanks for bringing your purchasers @realestateagent.” You can also get more real followers by buying followers on Instagram which will help you to advertise more on Instagram.

Share your “to-do list.”

Write or type a list of things you need to do to get ready for the open house then post an image. This gives individuals an idea of the services you offer when hosting an open home. You can also share the owners to do list to educate individuals on how they ought to get ready for an open home.

Tools of the Trade

Do you always bring a particular water bottle to open homes? Do you frequently bake cookies or bring a vase of flowers? Lay out your items and snap an image. The caption can check out something like “Here’s my open home survival kit!”

Get the owners in on the fun

If the house owners are around, take a picture with them. Tag them and inquire to share the photo on their Instagram and to tag you!

Instagram is easy to use and the best platform for real estate representatives who are not familiar with social media however wish to utilize it to market their listings. With a couple of clicks of your mobile phone cam and some witty captions, you’re next buyer could be among your Instagram fans.

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